Pan-Partnership Customer Director at John Lewis, Charlotte Lock, has stepped down from her role after nearly three years at the British retailer.
Lock took to LinkedIn to announce the news, writing: “After three intense, rewarding and super-fun years, I am leaving JLP for a role which is a personal passion (more on that in a later post!).
“For now I want to thank the talented JLP Customer team, fellow partners (past and present) and agencies for your friendship and support over the years. It’s been a privilege and I’m so proud of all we have achieved together. I wish you all every success and happiness.”
Lock joined John Lewis after two years at Co-op where she was most recently the Director of Data, Loyalty and Digital Products. Prior to this, she held a number of roles at the BBC during an eight-year stint.
Charlotte Lock
In November 2024, John Lewis announced it would price match its products in-store and online to those across 25 major retailers, including Marks & Spencer, NEXT, Boots, Amazon, Fenwick, Selfridges, Flannels and more.
As part of this, the price promise will be powered by AI technology to monitor prices at the various online and high street brands.
Following the return of its Never Knowingly Undersold price promise, Lock was part of the team building a three-part campaign spotlighting its new strategy.
At the time, she said: “Our shops are the beating heart of our brand and our customers love the ritual of Christmas shopping there – so we wanted to give the store a starring role in our ad for the first time.”
