Following a successful partnership in France, Italy and Spain, Zalando has now rolled out buy now, pay later (BNPL) provider Klarna to Germany, Austria, the Netherlands, Poland and Denmark.
It comes as the online fashion retailer solidifies a single provider that can support it in all markets worldwide, especially in the wake of Clearpay and Zip pulling out of mainland Europe, leaving the BNPL space wide open for Klarna to extend its ‘Pay in 3’ reach.
This new multi-market partnership marks a significant milestone for Klarna, as Zalando is one of Europe’s most influential fashion and lifestyle destinations, serving more than 50 million active customers across 25 markets.
Kai-Uwe Mokros, Managing Director at Zalando Payments, said: “At Zalando, we are committed to providing our customers with a seamless and locally relevant shopping experience.
“Now more than ever, convenience, flexibility and conscious spending are key priorities for customers. We are very happy to extend our partnership with Klarna by launching their ‘Pay in 3’ option in additional markets.
“This collaboration increases our customers’ payment flexibility and allows them to choose a solution that best suits their individual needs and preferences.”
Nicole Defren, Head of Europe at Klarna, added: “Our deepening partnership with Zalando reinforces Klarna’s mission to be present everywhere, at every checkout.
“Klarna is at the forefront of scaling innovative payment solutions across multiple markets seamlessly, and this collaboration with Zalando is a perfect example of how we empower merchants to activate innovative payment solutions simultaneously in multiple regions.”
The expansion builds on last year’s successful launch in France, Italy, and Spain, where already millions of customers have embraced the flexibility of Klarna’s payment solutions.
With 85 million active consumers, and over 600,000 merchants, Klarna’s extensive network empowers partners like Zalando to connect with shoppers through smarter, more flexible payment options.
