“Addiction is not a choice,” says The Princess of Wales, as she urges the nation to show compassion and empathy for those battling addiction during this year’s Addiction Awareness Week.
In a new message, penned in her role as Royal Patron of The Forward Trust, Kate acknowledges the progress made in challenging the misconceptions about addiction but emphasises the need for continued efforts.
“For too long, many have suffered in silence, harbouring feelings of shame and guilt about their condition, despite their vulnerability,” she remarked. “Everyone suffering from addiction is another human being, with a story of their own, which many of us don’t understand or see.”
The Princess stresses that addiction is not a choice but a serious mental health condition that could affect anyone. She calls on the public to act with humility and empathy, offering simple yet vital support: “Being a shoulder to cry on or an ear to listen… these simple acts of kindness are crucial in breaking down the misunderstandings that so many face.”
The Princess also highlights the invaluable work of charities supporting individuals and families affected by addiction. However, she noted that these organisations cannot succeed alone: “It is up to each and every one of us to change the way we think about and consider the many people coping with addiction.”
Addiction Awareness Week 2024 runs from 30th November to 7th December. The campaign, themed ‘Addiction Affects Everyone BUT Recovery Is Possible’, aims to continue breaking the stigma surrounding addiction and highlight the importance of empathy and understanding.
As part of this year’s campaign, The Forward Trust and their partners are encouraging people across the UK to take action. Opportunities include learning more about addiction and recovery, engaging with support services, and spreading the message that recovery is achievable.
Kate’s message in full:
“As Patron of The Forward Trust, I am delighted to once again support Addiction Awareness Week. “It has been heartening to see that progress is still being made to end the stigma surrounding those battling addiction. For too long, many have suffered in silence, harbouring feelings of shame and guilt about their condition, despite their vulnerability. “Everyone suffering from addiction is another human being, with a story of their own, which many of us don’t understand or see. “It is not our place to judge or criticise, we must take the time to sit by someone’s side, learning the values of love and empathy. Being a shoulder to cry on or an ear to listen, these simple acts of kindness are crucial in breaking down the misunderstandings that so many face. “Addiction is not a choice. It is a serious mental health condition that could affect any one of us. By acting with humility and compassion we can all make a difference and support those who are suffering. “Many charities up and down the country are guiding individuals and families through the toughest of times. But they cannot do it alone. It is up to each and every one of us to change the way we think about and consider the many people coping with addiction. “Because recovery is possible.”
