The O2, the live entertainment, leisure and retail destination, has recorded its best-ever year for sales and footfall. Thanks to social spending and boosted by Black Friday, Outlet Shopping at The O2 has recorded double-digit retail growth.
The O2 welcomed a record number of people through its doors in 2024, with over 10 million visitors – an uplift of 12% compared to 2023. Meanwhile, sales across retail, leisure and F&B saw an overall increase of 6%, marking The O2’s best-ever year for trade.
Outlet Shopping at The O2 completed 2024 10% up on last year’s sales. Standout trading periods included Black Friday and the three-day weekend (29 November – 1 December).
The retail hotspot also welcomed over 31,000 sq ft of new brands in 2024, including Clarks, Soletrader and Castore, as well as renewals for existing tenants such as Clarins.
Clarks, Outlet Shopping at The O2
Janine Constantin-Russell, Managing Director of the Entertainment District and Outlet Shopping of The O2, said: “We have consistently demonstrated just what a success story The O2 is, not only for tenants and operators, but visitors too.
“We are always bucking the national trend, whether it’s footfall, sales or general sentiment, and we go above and beyond at every level to ensure we are a destination of choice that suits the wants and needs of every single consumer. This year has also highlighted how important ‘social spending’ is for a destination to thrive, and as our results show, it has a significant impact across every element of our offer.
“2025 will bring even more opportunity to showcase how brilliant we are at surpassing those national benchmarks. We remain steadfast in delivering and investing in a one-of-a-kind destination that brings people together with an exciting and engaging offer, maintaining its relevance as consumer behaviours continue to shift.”
Looking ahead to 2025, The O2 will host a world-first event with Formula 1 and a UK-exclusive residency with global superstar Usher. Both these events are anticipated to boost retail sales at the world’s most visited arena.
