Actor John Turturro embarks on a heartfelt journey to Trivero, reconnecting with his Italian heritage and the legacy of ZEGNA’s Founder, Ermenegildo Zegna. Directed by Boramy Viguier, this exploration unveils the artistry behind Vellus Aureum – ZEGNA’s finest wool – and the enduring value of craftsmanship. At our Founder’s villa, Turturro explores the archives, the Founder’s office, and Ermenegildo’s private bocce field. In a playful moment, he recreates his iconic Big Lebowski bowling scene – this time with a bocce ball. Dressed in pieces from the Winter 2025 Vellus Aureum collection, he reflects on legacy, individuality, and lessons passed through generations: “Don’t always follow where the road leads you. Go where your instincts take you and leave a trail.” #VELLUSAUREUM
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THE LEGEND OF VELLUS AUREUM: A FAMILY THREAD
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February 2, 2025 |
