Spring & Autumn Fair, the UK-based seasonal showcase for home, gift and fashion, has renewed its partnership with wholesale platform Faire for another year to deliver ongoing support for retailers.
It comes ahead of Spring Fair’s 75th anniversary show, taking place from 2-5 February at the NEC Birmingham, and follows on from success of their 2024 partnership.
The renewed collaboration will provide UK independent retailers with year-round support, bridging online and offline wholesale experience to help them trade “smarter and faster”.
Faire will have an expanded presence at Spring Fair in February, with a dedicated stand for brands and retailers to browse products, connect with the Faire team, and learn how to maximise the benefits of the hybrid wholesale model.
In 2025, Faire will also take to the MasterClass stage to deliver expert sessions for retailers, offering insights and guidance on industry trends.
Additionally, retailers attending the show will have access to exclusive discounts and benefits, including 50% off first orders (up to £100) for new Faire users and free shipping on orders placed at the show with the code SPRINGFAIR – “addressing the top pain point” for retailers buying at trade events.
Jackson Szabo, Portfolio Director at Hyve Group, which puts on Spring & Autumn Fair, said: “This partnership has already delivered strong results for brands and retailers alike. By extending it into 2025, we’re doubling down on the power of hybrid trading.
“Our exhibitors get more visibility online, while retailers can streamline their buying processes with the support of Faire’s marketplace. Together, we’re creating a more connected and future-proofed industry.”
Charlotte Broadbent, UK General Manager at Faire, added: “Retail never stops – and neither should the tools that support it. By extending our partnership with Spring Fair, we’re giving independent retailers the best of both worlds.
“They can discover, connect, and place orders online all year round, while still experiencing the magic of seeing, touching, and feeling products in person.
“As we mark Spring Fair’s 75th anniversary, this partnership reflects our shared vision for a more modern, connected retail industry.”
