Marks & Spencer has launched its spring 2025 Goodmove activewear collection, in partnership with Marks & Spencer ambassador, pundit and former footballer Alex Scott MBE.
The heritage British retailer‘s Spring 25 Goodmove collection features innovative, high-quality activewear across womenswear and menswear, and is available both in store and online.
The range is designed to meet diverse needs, whether for workouts or daily activities, with fabrics like moisture-wicking Cool Comfort™ and weather-resistant Stormwear™. The collection aims to support customers wherever and however they choose to move.
In 2024, sportswear interest surged on M&S.com, with over 1.3 million searches led by “Sports Bras” (200K searches) and “Goodmove” (160K searches). Demand peaked pre-Christmas, with Goodmove searches up 214% during the week of 17th December 2023.
Marks & Spencer launches the collection and its January Wellness Campaign with activewear ambassador Alex Scott MBE, who has curated three key looks highlighting the collection’s versatility for yoga, running, and hiking.
The womenswear offering focuses on yoga, outdoor, running, and training activities, and uses a seasonal palette of cool blue and burgundy across pieces such as joggers, sweatshirts, and running jackets.
Marks & Spencer has updated its bestselling Go Move leggings with four-way stretch, graphic prints, and UPF50+ Sun Smart protection.
The collection also features a new 360-reflective running jacket, double-layered shorts, and enhanced sports bras, including updated Non-Wired Custom Fit and Ultimate Support designs.
Accessories include waterproof gym bags, hiking trainers, and ribbed socks.
The new Goodmove menswear collection includes half-zip tops, reflective joggers, and accessories. Inspired by the outdoors, the range uses a forest green and neutral-heavy colour palette.
Outerwear pieces include a cream puffer coat with Stormwear™ Ultra technology, which offers superior wet-weather protection. Designed for “adventurers”, the collection ensures comfort and confidence for any active pursuit.
Prices across the collection range from £8.50 for a fitted T-shirt to £110 for a waterproof anorak with Stormwear™ Ultra technology.
