Rauw Alejandro is ushering in a new musical era.
This past Wednesday, at the Brooklyn Paramount in Brooklyn, NY, the Latin music superstar celebrated the arrivial of his fifth studio album Cosa Nuestra with an extra special album release party featuring an immersive experience with four different activations, all livestreamed for broadcasting on YouTube, TikTok, and Instagram, as the 31-year-old performed the new songs for the first time ever, which includes surprise collaborators as such Bad Bunny, Pharrell Williams, Feid, Romeo Santos, Laura Pausini, and many more.
Further proving Rauw’s position as one of the Latin music scene’s ultimate leading artists, the album has already has already reached #1 on the overall U.S. charts, making Rauw one of the few Latin artists to ever achieve this feat, and now holds the title of the #1 Latin artist on Spotify, surpassing all other global artists.
Below, VMAN got ready with the Latin superstar ahead of his performance for an inside look at Rauw’s latest musical chapter.
Styling his 70s-inspired hair, a hallmark of the Cosa Nuestra era, blending vintage flair with modern edge.
Rauw suits up, reflecting sophistication and confidence for the big night ahead.
His iconic eyebrow lining is perfected in the makeup chair—one of the defining traits of his magnetic stage presence.
Adding the final touch: a classic pocket watch, embodying the essence of the Cosa Nuestra aesthetic.
A photoshoot before the show, where fashion meets charisma, showcasing the fusion of style and storytelling.
Before every performance or recording, Rauw and Los Sensei gather for a prayer, grounding themselves in gratitude and purpose.
With a hot cup of tea in hand, Rauw prepares his vocal cords (a ritual he follows before every show), ensuring every note resonates perfectly on stage.
Final checks and last-minute rehearsals with his team—a moment of calm before the storm of applause.
Rauw Alejandro gets ready for the Cosa Nuestra Release Party at NYC’s iconic Paramount Theater, perfecting his performance. He completes his look with a Louis Vuitton scarf and beret that embody the album’s vintage aesthetic.
