Durham’s Dalton Park Outlet, the largest outlet let shopping centre in the North East, has reported an 11.2% increase in Christmas week sales and a 10.4% uplift in transactions.
Dalton Park is known for its impressive outlet portfolio including household names such as Adidas, M&S, NEXT and New Balance to name a few.
The outlet delivered a strong performance during the Christmas trading period. It saw a sales uplift of 19.3% versus last year on Christmas Eve. Its Boxing Day sales grew by 6.7%, building on last year’s record-breaking result of 33% vs. 2022. This achievement marks Dalton Park’s best-ever Boxing Day for sales to date.
27 December is traditionally the outlet’s busiest day, with sales surging by 27% in 2024.
As for sectors, Health and Beauty grew by 53%, Sports grew by 18% and Home grew by 21%.
The outlet said its “strategic focus on a curated mix of premium brands, festive events, and promotions” contributed to its performance this season.
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual, said: “This year’s Christmas results are a testament to the strength of Dalton Park Outlet’s offering and the loyalty of our customers.
“We are thrilled to have delivered such strong results across the board, with standout performances in several key categories and record-breaking days that demonstrate our appeal as a leading retail destination.”
