The British Fashion Council has appointed Laura Weir as its new Chief Executive Officer, replacing Caroline Rush CBE, who will exit the organisation in June 2025.
Recognised as a leader in the global fashion industry, Weir brings a knowledge of British designers, executive board level experience in retail and editorial industry leadership. The leadership change is effective from 28 April 2025.
David Pemsel, Chair of the British Fashion Council, said: “We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades.
“Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally.”
In her new role, Weir will work with designers, industry partners and government bodies to further the organisation’s mission of “championing British Fashion through pioneering its world class programmes that unlock and elevate creative talent”.
Laura Weir, newly appointed CEO of the British Fashion Council, said: “I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.
“The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion. It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come.”
The news comes after Caroline Rush CBE announced her intention to step down as CEO, following 16 years in the role.
Rush joined the British Fashion Council in 2009 and has led the organisation through significant change, providing a blueprint for fashion councils to support emerging talent around the world.
She has been instrumental in developing the “world-class” programmes that unlock and elevate British creative talent. The council’s revenue has more than doubled in her tenure.
Under the new leadership of Weir, the BFC will continue this work, focused on responsible growth through its engaged community that advocates for creativity and collectively supports the industry to grow and build opportunities for talent.
It will also champion innovation through the Institute of Positive Fashion and preparing businesses for positive change, as well as global amplification through London Fashion Week.
