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Jelly flats make a comeback
At The Row’s pre-fall 2024 runway presentation – the last one where Ashley and Mary-Kate Olsen allowed guests to take pictures – the first model walked out wearing a pair of red scalloped jelly flats. It was a real childhood throwback, and it had everyone asking: would you wear The Row’s £709 jelly flats? The answer was a resounding “Yes!” And soon The Row’s luxury price point gave rise to a different jelly style: the Iro ballet flat by Ancient Greek Sandals which retailed for a fraction of The Row’s price, at £85. No matter where you traveled this summer, you were bound to see someone wearing a pair, whether beachside or on the city sidewalks. Slippery feet and blisters, be damned.
Shop more: The Best Jelly Flats Of 2024
Photo: Courtesy of The Row
Semi-charmed life
Technically, this trend was born at Miu Miu’s spring/summer 2024 show, where bags came adorned with little chains and friendship bracelet-like colourful strands, but it was the way it was appropriated off the runway that really made charm decorations take off. It happened first on social media, with fashion insiders posting pictures of their vintage It-bags festooned with rows of beaded charms, little stuffed animals, and all other manners of tchotchkes – the more the merrier. Suddenly, five years of quiet luxury came to an abrupt halt and exploded into a cornucopia of silly little things whose sole purpose was to inspire joy. Independent accessory labels like Don’t Let Disco became the go-to place for beaded trinkets, even hosting craft parties where attendees could make their own charms; while labels like BAG CRAP offered curated bundles of playful vintage miscellany. At the same time, others were busy decorating their shoes: Emily Adams Bode Aujla added sports-inspired charms to her instantly sold-out Bode X Nike collaboration sneakers, and at Bally, Simone Bellotti added charms to a pair of classic leather boat shoes.
Samba, Samba, Samba
It all started with Grace Wales Bonner’s take on the Adidas Samba, but it didn’t take long for people to go straight to the source. Now, the style has become completely ubiquitous – and for good reason; it looks just as good with jeans as it does with feminine dresses and skirts. It’s reached a point where it seems that no matter where you are, there will always be at least one person wearing a pair. That’s how you know it’s a classic. Some people will keep wearing theirs well into 2025, while others might be inclined to bury them in the back of their wardrobes because of the hype.
