Global materials science and digital ID solutions provider Avery Dennison will shine a light on how RFID (radio frequency identification) is revolutionising retail and powering connected product journeys at NRF 2025: Retail’s Big Show.
Taking place in New York from 12-14 January, Avery Dennison will join retail leaders, experts and partners at the show in exploring how recent advances in RFID sensor and digital identification technology are helping retailers improve supply chain visibility, inventory accuracy, loss detection, and in-store experience.
Avery Dennison will host ‘Big Ideas’ insight sessions, the first of which will see its Vice President of Apparel Products, Delia Glover, joined by Liz Larkin, Own Brand Director at JD Sports, the UK retailer that is currently expanding throughout the US and other regions.
The lively discussion will focus on the collaboration and innovation journey, which includes creating connected products as part of the JD Sports brand. The session will delve into how, through Avery Dennison’s Optica supply chain solutions, JD Sports is driving full traceability across its entire supply chain, from dye makers to consumers.
The session will examine how JD Sports has established a more agile business operation, evolved its ESG strategy, and created unique and memorable consumer experiences both in-store and post-purchase.
Glover said: “We hope our session with JD Sports will inspire other brands to realise the vast potential of connected products to achieve greater traceability and consumer engagement from the point of purchase and beyond.”
The Avery Dennison Big Ideas session with JD Sports, entitled ‘Seeing is Believing: Enabling a Connected Product Journey’, will take place on Sunday 12 January.
The company’s second Big Ideas session will see Marshall Kay, Global Director of Retail Transformation Services at Avery Dennison, joined by an esteemed panel to discuss how RFID is transforming store processes and upstreaming supply chains.
Read TheIndustry.fashion’s feature on everything you need to know about Digital Product Passports.
