Kucharczyk agrees that, although followers love to see game-day fashion and other glamorous parts of WAG life, the real parts of her life are the things followers like the most.
“The reality is that you’re all on your own,” she says. “So many people think for some reason that the NFL is paying for all these moves or that they’re flying you out to games, or that you get free tickets to see your husband play,” she says. “…And then we are peeling back the curtain.”
Before going viral, Allison Kucharczyk had worked in interior design, but had always daydreamed about trying her hand at content creation. While at first she did get rude comments, she’s been heartened to see a change over time.
“People become invested and start rooting for you,” she says. “Isaac currently is a free agent, and everyone’s like, oh, what team are we rooting for next? And it creates that sense of community. It’s been really fun.”
It’s not only been fun, it’s provided her with a way to strike out on her own and build a business. She thinks her generation of WAGs is leaning into social media primarily because it gives them opportunities they wouldn’t otherwise have.
“I think it’s so cool because it’s reclaiming our independence, but also still being there to support your husband,” she says.
Nearly four years into her new career, Kucharczyk is looking toward the future. Rochell is still a free agent, she just released the second season of her podcast, and her daughter is about to turn one. Kucharczyk isn’t sure exactly what the next few years will bring, but she’s excited to find out.
“I think we’ve quickly realized that we like a chaotic life,” she says, “and we’re going to have our toes dipped into a bunch of different places.”
Welcome to WAG Week, Glamour’s exploration of the women and girlfriends of athletes changing the face of American sports as we know it. Check back every day this week to read all our stories, and follow us on social media for more.
