Albaray, the fast-growing contemporary womenswear brand set up by a trio of former directors at Warehouse, has added family-owned department store chain Fenwick to its retail partner line-up.
The brand will open concessions in Fenwick’s Newcastle, Canterbury, Tunbridge Wells and Bracknell branches with a further roll-out planned in the new year.
Albaray, which was launched in 2021, is already available at Marks & Spencer, John Lewis, Next and selected independent boutiques including, Percy Langley. It has also expanded into opening its own physical retail stores over the past year with branches now located in Chichester and Bath.
Albaray AW24
Co-founder and CEO Paula Stewart (who established the business with Karen Peacock and Kirstie Di Stazio) said of the move: “We are thrilled to be available at selected Fenwick stores and look forward to growing this partnership.
“Supporting our digital store with physical availability in key locations has been a clear strategy for the brand, we know our customers like to shop in-store and online. Driving these exciting opportunities for Albaray has led to significant growth, and we are moving into 2025 with positive momentum.”
This weekend Albaray will also host a Pop Up at Brityard, on London’s Regents Street, helping to drive brand awareness and exposure with the London based consumer and the tourist’s footfall during a key trading time.
