Castore hires new CCO to propel its ‘next chapter of expansion’


Sportswear brand Castore has announced the appointment of Danny Downs as its Chief Commercial Officer as it looks to strengthen its executive team amid expansion.

Downs boasts 15 years of commercial expertise. He previously worked at Fanatics International, where he was Head of Commercial Development and the company’s first General Manager. Despite difficult market headwinds, he delivered “strong” growth for the brand during his leadership tenure.

In his new role at Castore, Downs will utilise his skillset across e-commerce, data-led solutions, retail and manufacturing to “propel the British brand’s next chapter of expansion”.

Danny Downs, CCO of Castore, said: “I’m very excited to be joining Castore as we continue to challenge the big players of the industry and am looking forward to supporting its growth trajectory.

“With record-breaking product launches in the last year and new partnerships to come, I look forward to driving the progression of the business development and team partnerships functions at Castore.”

Founded in 2015 by brothers Tom and Phil Beahon, Castore is a premium sportswear brand redefining athletic apparel.

Tom Beahon, co-founder and Co-CEO of Castore, said: “We’re delighted to welcome Danny to the team at Castore and are excited for him to lead our commercial operations as we continue our development as the UK’s fastest-growing retailer.

“Danny will play a crucial role in how Castore develops and we’re excited to have him here as a high-performing executive aligned with our pursuit to relentlessly improve. He brings a wealth of sporting and commercial knowledge from his time at Fanatics International and past legal career, as well as a passion for fan engagement.”

This comes as the retailer embarks on an expansion plan. In September, the British sportswear brand opened a new 1,482 sq ft store at Braehead Shopping Centre in Renfrew, on the outskirts of Glasgow. This followed the opening of Castore’s new store at the Derbion Shopping Centre in Derby in August and its flagship store opening at Centre:mk in Milton Keynes in July.



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