Premium Scandinavian luggage and backpack brand Db has secured a minority investment from LVMH Luxury Ventures (LLV).
It marks LVMH’s first investment in Norway and only its second in the Scandinavian region, after Our Legacy.
Db’s products are stocked by UK retailers including Selfridges, Harrods, Goodhood and END, mainly appealing across the luxury travel and outdoor markets.
The new investment marks a significant milestone for Db in what is its first major funding round.
The company has grown steadily since it was founded in 2012 by entrepreneur Truls Brataas and free-skier Jon Olsson.
LLV will provide Db with expertise in the luxury sector and the funding will enable it to accelerate its global expansion.
Db has plans to grow brand awareness through strategic partnerships, double down on its core North European markets, and accelerate growth in the US and Asia.
Richard Collier, CEO of Db, said: “Receiving backing from LLV is a huge milestone for us. While Db will stay authentic to its core communities in snow, surf and skate, LLV’s global perspective, credibility and strategic vision makes this a perfect fit for our vision of what the brand can become.”
Julie Bercovy, CEO at LVMH Luxury Ventures Advisors, added: “Db is a reference in the luggage sector, combining truly distinctive designs, high quality and functionality, and geared towards a close community of outdoor enthusiasts, athletes, creative people and passionate travellers, with whom the brand entertains close ties.
“Db has a strong position in Scandinavia with an untapped growth potential in the rest of the world. We are confident that it will also become a global brand thanks to the expertise and full hearted dedication of Truls, Richard and their team.”
Known for its sleek and minimalist aesthetic, Db has quietly become a name to watch in premium travel gear, offering urban and outdoor adventurers alike a distinctive take on Scandinavian design, described as “rugged enough to withstand the outdoors, yet stylish enough to fit seamlessly into an urban setting”.
The funding will also fuel design innovations, with plans for an aluminium luggage line in 2026 to go alongside its award-winning Ramverk pro series, as well as a much-anticipated range of golf travel gear.
