22 Best Makeup Buys Topping The GLAMOUR Beauty Power List Awards 2024



Laura Mercier Pure Canvas Primer Blurring

Benefit The Porefessional Face Primer

Best setting product

Charlotte Tilbury Airbrush Flawless Setting Spray

This must-try setting mist from Charlotte Tilbury deserves a spot in every makeup kit. Full of skin-soothing ingredients (such as aloe vera and Japanese green tea), the five-star formula hydrates and calms skin while locking your makeup in place for up to 16 hours. Impressive, huh?

Shortlist:

Laura Mercier Translucent Loose Setting Powder

Givenchy Prisme Libre 4-Color Loose Powder

Hourglass Vanish Airbrush Pressed Powder

Best makeup brush

Real Techniques Everyday Essentials Makeup Brush Set

Makeup artists swear by their tools – so if you want an expert finish, you need to have a capsule collection of brilliant brushes at your disposal. Enter: Real Techniques’ Everyday Essentials Makeup Brush Set. With four fluffy brushes and one flexible foam sponge, this kit has all your base and eyeshadow needs covered.

Shortlist:

Hourglass Veil Powder Brush

It Cosmetics Heavenly Luxe Complexion Perfection Brush

Mykitco My Essential Brush Set

Best lip colour

Mac Macximal Silky Matte Lipstick

For a pout that packs a punch, look to Mac’s newly upgraded Matte Lipstick. Smoother than the original, this new formula delivers a stamped-on matte look without drying lips out (thanks to the inclusion of shea butter and coconut oil). Take your pick of 40 pigment-rich shades.

Shortlist:

Yves Saint Laurent YSL Loveshine Candy Glaze Lip Gloss Stick

Merit Signature Lip Lightweight Lipstick

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Best lip oil

In a sea of new lip launches, Dior Addict’s Lip Glow Oil continues to come out on top. With the moisturising benefits of a balm and the high-shine finish of a gloss, this do-it-all formula protects lips from dryness while providing a hint of glossy colour. Wear alone or layer on top your favourite lipstick.

Shortlist:

Milk Makeup Kush Lip Oil

NYX Fat Oil Lip Drip

Rare Beauty Soft Pinch Tinted Lip Oil

Best lip liner

Lip liner is a makeup-bag essential, and this one from Mac gets your vote. Creating the appearance of a fuller, more defined pout, the super smooth pencil glides on effortlessly without snagging (or budging). Available in 28 shades, we love Spice and Boldly Bare for a soft neutral lip look.

Shortlist:

Make Up For Ever Artist Color Pencil

NYX Lip Pencil

Refy Lip Sculpt

Best brow product

Benefit Precisely, My Brow Pencil

The best brow sculptor in the business? Your vote was overwhelmingly for Benefit’s Precisely, My Brow Pencil. Featuring an ultra-fine nib and creamy texture, this pencil can create believably fine, hair-like strokes for a natural finish. Oh, and because it’s waterproof, your handiwork will last for 12 hours straight. Sold!

Shortlist:

Anastasia Beverly Hills Brow Freeze Gel

Glossier Boy Brow

Refy Brow Sculpt

Best mascara

Maybelline Lash Sensational Sky High Mascara

True to its name, Maybelline’s Lash Sensational Sky High Mascara delivers a lotta length with its revolutionary brush that catches every hair, pulling them upwards for a fanned-out flutter. A GLAMOUR Beauty Power List Awards winner for the fourth year in a row, it really is sensational.

Shortlist:

Lisa Eldridge Kitten Lash Mascara

L’Oréal Paris Volume Million Lashes Panorama Mascara

Lancôme Hypnôse Mascara Volume

Best eyeliner

Victoria Beckham Satin Kajal Liner

This Satin Kajal Liner is unlike any other we’ve tried. Incredibly creamy and easy to blend, the super smooth pencil – which comes in an array of sophisticated shades – can be used to create multiple looks. Try drawing it on like a liquid liner or blending it out with the in-built smudger.

Shortlist:

Huda Beauty Creamy Kohl Longwear Eye Pencil

Pat McGrath Labs Perma Precision Liquid Eyeliner

Rimmel London Scandaleyes Exaggerate Liquid Eyeliner

Best eyeshadow

Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals

The perfect palette does exist, and it comes courtesy of celebrity makeup artist Mario Dedivanovic. Combining warm and cool neutral shades, all 12 shadows are a dream to apply with their smooth, velvety texture. Use them singularly or mix a few together to create Mario’s signature matte smoky eye.

Shortlist:

Patrick Ta Major Dimension III Matte Eyeshadow Palette

Mac Eye Shadow

Morphe X Meredith Duxbury Artistry Palette

Best false lashes

Ardell Wispies The Original Feathered Lash

These feathery falsies from Ardell are the next best thing to lash extensions and are ideal for adding natural-looking length and volume. Easy to apply (with the help of lash glue), we love how this set has a thin, flexible band and staggered hair lengths that blend seamlessly into your own lashes.

Shortlist:

Kiss Falscara Starter Kit

Lashify Tulip Gossamer Lash Collection

Sweed The Signature No Lash-Lash



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