Paige brings its elevated wardrobe staples to Bicester Village


Paige, renowned for its elevated wardrobe staples and luxe denim offering, has opened the doors to its second UK location at Bicester Village as it looks to further its retail presence internationally.

This marks the second time the brand has opened up shop overseas, following its store opening in London’s Chelsea last September.

Paige, which is currently celebrating its 20th birthday, showcases its Winter 2024 collection in store. This includes denim, outerwear, leather goods and more across womenswear and menswear.

Paige was founded by Paige Adams-Geller in 2004 in LA. Starting as a collection of denim, the brand expanded its offering over the years and now boasts a full range of elevated staples for men and women.  Today, the brand is sold in over 80 countries by more than 1,000 retailers, including its own-brand stores in California, New York, Texas, Nashville, Charleston and London.

The Founder designed the 1,4000 sq ft space with her creative team. It merges traditional and contemporary elements to craft a space that feels warm and inviting. Here, sales associates and fit specialists will be on hand to help customers and elevate the shopping experience.

Adams-Geller said: “Opening our second international store is an incredibly exciting step for us. We look forward to offering our international customers more access to our full Paige collection in one of the most beautiful shopping destinations in the UK.

“We’re thrilled to be joining this vibrant community, and it’s just the beginning as we continue to expand globally.”



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