During Moscow Fashion Week 2024, we had the privilege of experiencing Red September’s latest collection—a showcase that left us inspired, moved, and thoroughly captivated. Hosted by this visionary Russian brand, we were immersed in a world where boldness meets relatability, rebellion meets refinement, and every garment tells a story.
The brainchild of Olga Vasyukova, Red September is a masterclass in embracing hybrid identities. Olga’s journey is as unique as her creations, blending unconventional influences like her past as a perishable food transportation coordinator with her refined aesthetic sensibilities shaped during her studies in Florence. This juxtaposition of the everyday with the extraordinary lies at the heart of her work, making it as approachable as it is daring.
The collection itself was a celebration of contrasts. Sculptural tailoring—one of Olga’s signature elements—revealed her deep fascination with architecture, a passion she translates seamlessly into fashion. Each piece was a structural masterpiece, designed not just to fit the body but to form a dialogue with it, emphasizing individuality and strength.
What makes Red September truly remarkable is its unapologetic voice. This is a brand that doesn’t conform; it leads. The collection was unapologetically bold, presenting garments that felt like statements rather than mere clothing. Yet, amidst the daring designs, there was a sense of familiarity—a relatability that resonated deeply with the audience. It was a collection for modern rebels, for those who embrace the complexity of their identities and wear their stories with pride.
Moscow Fashion Week gave us more than a glimpse of fashion; it gave us a window into a brand redefining what it means to be contemporary, daring, and authentic. Red September is not just a label—it’s a movement, a celebration of hybridity, and a testament to the power of individuality.
Olga Vasyukova and her team have carved out a unique space in the fashion world, and we can’t wait to see where their creative journey takes them next. For now, we carry with us the inspiration of their latest collection—a bold reminder to embrace our own voices, unapologetically.
