TikTok has identified a number of categories, products, and hashtags trending in the UK this festive season, as it expects a “record-breaking” Christmas.
Trending categories and products
Pre-loved luxury
Top of wish lists on TikTok Shop are pre-loved luxury items, with purchases increasing by almost 30% this month.
The TikTok community are loving this smarter way to get a taste of luxury for less from trusted sellers, including Luxe Collective, Posh Pawn Brokers and CBE Store.
Hair & Beauty
Beauty is booming on TikTok Shop this Christmas with a beauty item selling every two seconds. As part of this, shoppers are turning to TikTok-founded beauty businesses as well as big brands for the perfect stocking fillers.
Sales of Made by Mitchell’s Curve Case Cream Makeup Palette have increased 624%, with P Louise’s Mini Makeup Mystery Bundle up 62% Wonderskin has also launched a TikTok first product called the ‘For You Powder’.
Perfumes
Fragrance is one of the most popular categories when it comes to holiday spending on TikTok. Trending fragrances include 1 Million by Paco Rabanne and Prada Paradoxe, alongside scents from Jean Paul Gaultier and Carolina Herrera.
There’s also been a nostalgic revival of popular 90s fragrances on TikTok Shop in the lead up to this Christmas, with online retailer Perfume Plus Direct seeing purchases of Joop! Homme increase more than 380% in November.
Appliances
The Progress 4-in-1 Hot Chocolate Maker & Milk Frother is currently trending on TikTok Shop, which has seen a 320% increase in sales over the past week alone.
It looks like air fryers are also at the top of wish lists for yet another year, with the likes of the Tower 7.6L seeing an 119% increase in purchases over the last seven days.
LIVE shopping
Millions of shoppers will be tuning into LIVE shopping sessions to get inspiration and shop gifts for loved ones across a variety of categories this festive season.
There are around 3,800 LIVE shopping sessions on TikTok Shop every day, with TikTok Shop on track for its biggest Christmas season yet. It comes as the number of daily LIVE shopping sessions in the UK has increased by more than 64% in the last twelve months, with daily sales increasing by 93% over the same time period.
Mitchell Halliday, Founder and CEO of Made by Mitchell, said: “LIVE shopping on TikTok Shop has completely changed how we connect with our audience, especially during key shopping moments like Christmas.
“It allows us to bring the festive excitement directly to our customers, showcasing our products in real time, answering any questions, and offering exclusive deals that make Christmas shopping more interactive and personal.
“The level of engagement and instant feedback we get during these sessions is incredible – it’s like having a direct line to our customers as they shop for gifts.”
Trending hashtags
#TikTokShopBlackFriday
This hashtag, with over 1 million posts in the last month globally, reveals a high interest in TikTok-exclusive Black Friday deals, encouraging users to find unique gift ideas.
With more than 259,000 posts in the last month globally, this festive hashtag has become a central hub for users looking to share and discover creative gift ideas.
This seasonal hashtag continues to grow, encouraging users to share holiday-themed content and wish list items that reflect Gen Z’s evolving preferences.
This evergreen hashtag has seen acceleration over the past month with 317,000 posts globally, showcasing the growing interest in TikTok Shop products this Christmas.
It come as TikTok predicts this Christmas will mark its biggest UK retail moment yet, driven by LIVE shopping sessions and an increase in ad spend from clients.
In fact, the social media platform projects a 58% increase in advertising spend in Q4 from retail and e-commerce brands in the UK, compared to the same period in 2023.
