It’s no secret that Hailey Bieber is a tastemaker in the beauty world. Whether an utterly screenshot-worthy Insta story of her newest mani, skin that calls to mind a “glazed donut,” or the possibly-a-joke (but legit real) invention of a phone case made for the sole purpose of holding a tube of Rhode Peptide Lip Tint — Bieber knows what’s up and what’s next.
That’s why we always have our eyes peeled for product easter eggs in her intimate TikTok beauty roundups and full-fledged skin-care routines alike. As we’re scouring the web for early Black Friday beauty deals, we’ve kept an extra ear to the ground for Bieber’s currently discounted vanity essentials, of which there are many. Scroll to give your vanity the Mrs. Bieber treatment at a discount as the holiday weekend approaches.
Our Top Picks:
No matter which of Bieber’s many beauty vlogs you watch, a Beautyblender will, at some point, make an appearance. And who can blame her for loving the multi-Allure Best of Beauty Award-winning tool so much? During Prime Big Deal Days, you can score the Pro Blender Makeup Sponge, which provides the same seamless blending abilities as the Original hot-pink sponge, but in black.
Much of Bieber’s lineup leans high-end (as one can expect from a celebrity), but a surprising addition to her skin-care routine that she shouted out in a video with Vogue France is Weleda’s Skin Food. She applies this ultra-moisturising cream as a moisturising primer on drier areas of her face before applying makeup. “[Weleda’s Skin Food] is so creamy and rich, so you really only need a tiny bit,” she says. “It’s so juicy and dewy.”
In an October GRWM TikTok video, Bieber showed herself applying Westman Atelier’s Eye Want You Mascara in its easy-to-spot, iconic red tube. Cult Beauty knows and is blessing us with a duo set, which includes the mascara and the Eye Love You Eyeliner Pencil on sale right now.
Another lesson learned from Bieber’s beauty routine videos is that the star is a major fan of Tom Ford’s Shade & Illuminate Contour Duo (and Sabrina Carpenter, BTW). This chic compact features a cream-based bronzer and highlighter and looks dreamy with your favourite cream blush.
To celebrate Black History Month in 2022, Bieber shared a series of YouTube videos spotlighting her favourite Black-owned beauty brands. Among them was BeautyStat, whose Universal Skin C Refiner she shouted out. “It has changed my skin,” she said. “It’s one of my holy grail products.”
