Schiaparelli’s prices are already astronomical, however its wannabe peers like Chanel, Hermes etc. generally sell far more traditional / quiet luxury designs.
Are the high net worth patrons of these labels creative enough in their style to sustain sales at the more surrealist Schiaparelli?
Furthermore, these other big labels are underpinned by fragrances, beauty and leather goods which the masses can buy into – but even Schiaparelli’s gold-toe Converse sneakers are €2300, making it pretty impenetrable to all but the 0.1%.
Clearly Della Valle has deep pockets and the house has an abundance of ideas, but I’m a little puzzled by this approach which doesn’t indicate any rush to turn a profit.
Am I missing something, or is this all perfectly normal?
