After UGG’s renaissance, the brand is proving it’s here to stay with its debut at Selfridges’ iconic Corner Shop. Here, the California-based footwear brand, renowned for its sheepskin-lined booties, has transformed the pop-up space into a winter wonderland to showcase its AW24 collection.
The pop-up space was unvieled with a performance by Griff wearing the new Mini Dipper Puffer Boot, of course. The space was packed with UGG-clad celebs who are just a few faces that’ll be heading to the department store to shop UGG’s latest collection.
Founded in 1978 by an Australian surfer on the coast of California, UGG is a global lifestyle brand renowned for its iconic silhouettes such as the Classic Mini and Ultra Mini Platform as well as the cult-favourite Tasman silhouette.
Shoppers are invited to visit UGG at the Corner Shop to discover nostalgic styles reminiscent of the early 2000s as well as new winter-ready styles, including UGGextremeTM – perfect for wearing from the streets to the peaks.
UGG’s coveted collection with Telfar will also be available at Corner Shop as well as exclusive products such as the Medium and Small Tote Bags in black, chestnut and denim. Plus, the long-awaited return of the cult-favourite Antilope colourway is back in the brand’s best-selling styles.
UGG will be at Selfridges pop-up store until 7 December.
