Sainsbury’s Tu Clothing has partnered up with broadcaster, author and world champion dancer, Oti Mabuse, to launch a ‘collection of activewear and luxe loungewear apparel’ for its new brand, Reaktiv.
The collection, designed with both the dance studio and school run in mind, launches online on 3 January. Not onlt is it inspried by the dancer’s passion for movement, but it also embodies Tu’s commitment to creating fashion-forward, yet affordable clothing.
This comes after Sainsbury’s revealed an acceleration in sales, with Tu Clothing sales up by 1.3% during the first half of 2024, benefitting from stronger Q2 sales growth of 8.3%.
The new collaborative collection comprises of over 60 ready-to-wear pieces starting at £10 and will be available in sizes XS to XXL. Built with versatility and practicality in mind, it incorporates thoughtful design details, such as convenient pockets in leggings to slot a phone.
Workout sets and loungewear are crafted in both neutrals for easing pairing and pops of eye-catching cobalt blue. Plus, it features a mixture of patterns and textures including on trend leopard print.
Oti Mabuse said: “I’m so excited to be launching my first collection with Tu and Reaktiv! Movement is such an essential part of our daily lives, and I believe that it can bring so much joy, especially when you feel confident and comfortable in what you’re wearing while doing it.
“I wanted to create a range that not only makes you feel amazing but is accessible and affordable – feeling great should be for everyone! I love it all, but if I had to pick, I’d say that the scuba set is my favourite. I love the way it fits, and it’s under £40!”
Melinda Harris, Director of Product at Tu Clothing, added: “We are so proud to launch this exclusive Reaktiv collection with Oti. As a mum on the move, Oti embodies the spirit of our brand, from her love of movement to how she embraces joyful dressing. We’re excited to bring a collection of affordable pieces that encompass both of those things to our customers without compromising on quality.
“We believe this partnership will truly resonate with everyone who has loved watching Oti over the years on TV, not only does she inspire us, we know our customers are inspired by Oti’s passion for dance and body positivity. I personally can’t wait to wear the cobalt blue co-ord which can be worn at the gym but won’t feel out of place walking the dog in the park – and looking stylish doing so!”
This isn’t the first time Sainsbury’s has partnered up with famous faces. Previously, it joined forces with Ashley James on a lingerie collection as well as Anya Hindmarch on reusable shopping bags.
Oti x Reaktiv by Tu is available exclusively online at Tu and Argos from the 3 January with more styles dropping throughout January.
