During Art Basel, Bordonaro hosted a fashion auction titled “Tunnel Vision,” which allowed fans a chance to buy a piece worn by their favorite athletes from a look she had styled, with proceeds going to charities of each star’s choice. “These are cultural moments — people remember them,” she says. “What, are you gonna go sell it on The RealReal for a quarter of its price? You might as well have it go to someone who would appreciate it, and then it goes to a good cause.”