TikTok Shop is launching its latest UK Super Brand Day, in partnership with Puma, with a series of live shopping events with exclusive discounts and special prizes.
The digital shopping event, which takes place 18-20 December, ensures customers will recieve their orders just in time for Christmas. Next-day delivery will be available on orders over £20 and there will be 20% discounts on Puma items including its popular trainers such as ‘Easy Rider’, ‘Suede XL’ and ‘Palermo’.
Customers will also receive a gift with every order over £20 made throughout Super Brand Day week (16-20 December).
Lucynda Davies, Managing Director of Puma UK and Ireland, said: We’re thrilled to be the first fashion brand taking over TikTok Shop for this upcoming Super Brand Day.
“At Puma, we always look to innovate and seek opportunities to engage with new and existing consumers, and TikTok Shop provides a great avenue for this. There’ll be exciting experiences that shoppers will be able to access through the platform, providing them with some last-minute gifting inspiration with Puma’s iconic products.”
Nora Zukauskaite, Marketing Director at TikTok Shop UK, added: “We’re so excited to be collaborating with Puma for our UK Super Brand Day arriving just in time for Christmas. It promises to be a memorable three-day event, giving our community the opportunity to shop for some of Puma’s best-ever deals, and Puma the chance to connect directly with fans of the brand in a way that is truly unique to TikTok Shop.
“Live shopping on TikTok Shop is showing no signs of slowing down; every day, there are now more than 5,000 live shopping sessions on our platform. TikTok Shop is on track for its biggest Christmas season yet thanks to the seamless formula of discovery, entertainment and creativity that helps brands reach new audiences. It’s a crucial tool for this peak retail period.”
To coincide with the event, Puma is also launching an exclusive giveaway. With every purchase of its ‘Speedcat’ trainer through TikTok Shop during Super Brand Day, customers will be entered for a chance to win a stay at a wellness retreat.
Additionally, Puma will be going live throughout the week for six hours each day with creators including Dawn Love and Samantha Louise, showcasing the very best deals that Puma has to offer.
Super Brand Day with Puma comes hot on the heels of the first Super Brand Day in the UK, which saw TikTok Shop and L’Oreal Paris takeover Piccadilly Circus for a one-of-a-kind 12-hour live-streamed event which racked up more than £790,000 in sales.
