Here at theFashionSpot, the advertising campaigns of H&M have perhaps been on our radar more so than ever throughout 2024. That’s largely due to the fact that someone at H&M HQ commissioned Rafael Pavarotti as campaign photographer. The Brazilian creative (who has quickly cemented himself as one of the industry’s greatest) captured a handful of the modeling industry’s best talent for Spring 2024. Pavarotti transported us (and the likes of Vittoria Ceretti and Anok Yai) to his native of Brazil for the H&M Summer 2024 campaign offering. However, change is in the air for the Fall/Winter 2024 season, with Pavarotti outed in favor of Sam Rock. The British talent was called upon to shoot models Loli Bahia, Lila Moss, Bibi Breslin, Ajus Samuel, and a handful of others (including Charli XCX).
The Fall 2024 H&M Campaign by Sam Rock:
Read below the reactions of theFashionSpot’s forum members:
“Most of the clothes look good,” immediately noted MModa. “The long sheer dresses must be Chloé inspired. I like the casting (except for Lila Moss) and the photographer. Loli Bahia and Bibi Breslin are my favorite faces in this campaign!”
“Bibi looks amazing,” enthused forum member Ihhbl.
“Lila is the perfect girl for H&M! I hope they signed her for a multi-year exclusive contract!” wrote GivenchyHomme.
Vogue28 voiced: “Absolutely loved Rafael Pavarotti for H&M but I’ve been seeing this campaign in stores and I’m a fan. The images themselves are so beautiful in their simplicity, and rather perfect for the H&M brand. The casting is great, always here for Lila Moss, Loli Bahia, and Bibi Breslin!”
See more of the H&M Fall 2024 with Lila Moss, Loli Bahia, Bibi Breslin (and the rest of the cast) and join the conversation, here.
