Cult LA streetwear brand Anti Social Social Club (ASSC) has opened a new pop-up at Selfridges in London – set to run until 4 January – as it celebrates its 10th anniversary with its first-ever UK physical retail presence.
The concept is described as an “Antisocial Boy’s Bedroom”, and for the first week, the focus is on a 10-year archive range with some UK-exclusive colourways for Selfridges to follow. There will also be products available at Selfridges in Manchester and Birmingham, but not the full installation.
The collection reintroduces some of ASSC’s most iconic designs, paying homage to its Japanese inspirations. Featuring the brand’s signature logo adorned with koi fish, cherry blossoms, and tonkatsu imagery, the designs “highlight the profound influence of Asian streetwear on the label’s aesthetic”.
Complemented by bold gothic prints and striking symbols, the collection encapsulates the brand’s spirit and offers a celebration of “10 Weird Years”.
Graphic t-shirts are priced at £70, with hoodies at £165, a higher price point than previous designs, as the range has been produced to an “elevated quality” – all made in the USA.
ASSC has also revisited its collaboration with cult Japanese brand Mastermind to bring some fresh tees and hoodies to its latest offer, also now available at Selfridges.
